I’m sharing news about the launch of a new product that I think has great appeal for its target audience – women who are currently students at universities across Australia.
Research from Graduate Careers Australia showed that of female bachelor degree graduates available for employment in 2010, only 76.8% were in full-time employment within four months of completing their degrees. This figure had worsened from 79% in 2009 and 85% in 2008.
Academic institutions prepare students for life in the workplace, yet many lack the resources to assist students getting their first job. Students often report feeling lacking in the skills needed to identify appropriate jobs, prepare an application, interview appropriately and secure a desired role. Students have the energy and drive, but lack resources and the connections and networks to help get their careers started.
Business Chicks is a community of professional women across Australia. Unlike purely online professional networks, Business Chicks combines online and offline elements and delivers a service that helps women to connect, share with and learn from eachother. Members share ideas, advice, experiences and inspiration.
For students who are finishing their studies or thinking ahead and who want to develop a professional network, its hard to know where to start. With the new membership package – offered at a 60% discount to standard membership – students have a great opportunity to give their career a head start.
There’s more info available directly at the Business Chicks website: http://businesschicks.com.au/articles/articles/student-membership-launch
Disclosure – I worked on the project that led to development of this product.
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